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Quicken The Agency is dedicated to creating result-driven digital solutions that optimise your Sales Pipelines and drive Revenue Generation.

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Achieves Remarkable Gains in Performance Marketing

[Demand Generation] – Darwin Box— Zing HR/ Bamboo HR

Fintech Innovations Inc. is a pioneering fintech company specializing in providing consumers with innovative financial solutions. Despite offering cutting-edge services, the company faced challenges in effectively re-targeting its audience through digital advertising.

Client Overview

Company

Fintech Innovations Inc.

Industry

Financial Technology (Fintech)

Services

Re-targeting for Advertising

Scope of Work

Services:

Re-targeting for Ads

Objective:

Improve conversion rates, enhance ad reach, and boost ROI

Key Achievements

  • 68% Increase In the Click-Trough Rates (CTR)
  • 42% Boost in Conversion Rates
  • 20% Reduction in Cost Per Acquisition (CPA)
  • 25% Growth in Return on Investment (ROI)

Challenges Faced

Fintech firms encountered several hurdles in their digital advertising efforts. These challenges included:

  • Low Conversion Rates: The company struggled to convert website visitors into customers through their initial advertising campaigns.
  • High CPA: The cost of acquiring new customers through digital advertising was significantly higher than desired.
  • Limited Ad Reach: Their ads were not effectively reaching potential customers who had previously expressed interest in their services.
  • Competitive Market: The fintech industry is highly competitive, making it imperative to optimize ad campaigns for maximum efficiency.
1
Years Of Experience
3
Project’s Complete
1K
Professionals Team Member
1+
Awards Winning

Our Approach

Our approach was centred around re-targeting strategies to address the challenges faced by Fintech Innovations Inc. Our process included:

  • Audience Segmentation: We segmented their audience based on user behaviour and engagement on their website and mobile app.
  • Dynamic Re-Targeting: We implemented dynamic re-targeting ads that displayed personalized content to users based on their previous interactions with the company.
  • Ad Creative Optimization: We continually tested and optimized ad creatives to ensure they were compelling and aligned with user interests.
  • Conversion Funnel Analysis: We analyzed the entire user journey to identify bottlenecks and areas for improvement in the conversion funnel.

Key Achievements

  • Dynamic re-targeting led to a significant increase in CTR and engagement.
  • Continuous ad creative optimization improved ad relevance and user response.
  • Audience segmentation allowed for more personalized ad campaigns.
  • Conversion funnel analysis helped identify and address conversion barriers.

The Results

As a result of our re-targeting efforts, Fintech Innovations Inc. achieved remarkable outcomes:

  • A 68% increase in CTR, indicating improved ad engagement.
  • A 42% boost in conversion rates, leading to more customers acquired through digital advertising.
  • A 20% reduction in CPA, making customer acquisition more cost-effective.
  • A 25% growth in ROI, demonstrating the effectiveness of the re-targeting strategy.

In summary, Fintech Innovations Inc. significantly enhanced its advertising performance and achieved notable success in the competitive fintech landscape through strategic retargeting. This case study demonstrates the effectiveness of focused retargeting in elevating digital advertising campaigns and optimizing ROI for fintech entities.